Social Media Marketing (#SMM) provides companies with a way to engage with existing customers and reach new ones. One of the main reasons social media marketing is so effective is that companies can target ideal audience on exact demographics. Showing ads to the right audience is a critical part of the marketing.
Regular posting on social media platforms allows companies to interact with their clients as well as targeted audience. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say. Many times Social Media platforms resolve customer issues faster.
In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025
Benefits of Social Media
- Increased Visibility and Activity
- Improved Brand Loyalty and Brand Recognition.
- Generate Online Traffic and leads
- Assessing the Competition
- User-generated Data
Social Media Marketing Helps to Reach Out to a Bigger Audience. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. It an ideal way to create brand awareness and stay in contact with customers.
Social Media Marketing helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.
Future of Social Media
Social Media Marketing is here to stay and grow. With the rise in popularity of AI-powered chatbots, augmented reality, and social commerce, many marketers are using social media as an effective marketing and lead generation tool, and you should do the same to have increased visibility and more business.
Conclusion
In 2025, digital ad spending will represent 77.5% of total media spending, up from 69.4% in 2021. — and that includes your competitors! YES, your competitors are already there. If you want to effectively stand out on social media, increase traffic to your website, and sell more of your product/services than ever before, social media services from IdeasPark Marketing can help.
